Case Study: Fit Body Boot Camp Client

Scope Fit Body Boot Camp needed a client transformation case study that showcased their New Year, New You Challenge and demonstrated real results from real people. The goal was to capture an authentic story that would resonate with potential members struggling with weight loss and fitness, positioning FBBC as the accessible solution for busy people looking to transform their lives. Process I traveled to Farmington, New Mexico with Jonathan Ruiz for a 3-day production shoot with Jordan Thomas, the 2nd place winner who lost 36.2 pounds and 8.9% body fat. We filmed comprehensive coverage including family scenes at home, on-camera interviews at his local Fit Body Boot Camp location, and workout footage showing Jordan in action. The shoot was designed to capture the emotional journey, not just the physical transformation (his son asking when daddy would have his baby was the turning point that made this story work). After wrapping in New Mexico, I brought the footage back to Chino Hills and edited three days of material into a tight 2:36 case study. Solution The final video balanced Jordan's personal story with the practical benefits of FBBC (flexible hours, 30-minute workouts, community support). It positioned the transformation as accessible rather than extreme, which was critical for the brand's messaging. The case study performed well for FBBC's official channel and demonstrated how real client stories could drive engagement better than generic fitness marketing. The piece worked because it focused on the why (family, purpose, enjoying life) rather than just the what (weight loss numbers). Technical Details Camera: 2x Canon EOS C200 Lenses: Canon 24-70mm f/2.8L II EF, Canon 70-200mm f/2.8, 24mm f/2.8 Audio: TASCAM DR-10 recorders (lav mics), boom backup into camera for interview Edit: Final Cut Pro